Conference of Presidents of
Major American Jewish Organizations

Buy Fine Foods from Israel

October 9, 2002

Dear Friends,

In recent months, the American Jewish community demonstrated great interest in purchasing Israeli products. In response to this significant grassroots demand, the Conference of Presidents has partnered with the Israel Economic Mission in North America, the Israel Export Institute and others to launch a major promotion of Israeli goods, beginning with Fine Foods from Israel. The “Buy Israel” campaign is intended to help identify products exported by Israel, increase their availability and accessibility in the American market, and help them be more competitive.

The immediate goal is to create a nationwide web-based consumer guide for the retail consumer. The web site will help American shoppers identify local supermarkets and grocery stores that sell Israeli foods. Hundreds of stores already are included in the database, but we need your assistance.

Tell us about stores in your area that sell Israeli foods. Please e-mail the name and full address of each store to Lily Zagorsky at the Israel Economic Mission, at lilyz@emus.gov.il. These stores will be included in the “Buy Israel” campaign.

Fine Foods from Israel is being launched with the participation of more than 30 food producers, and the program soon will be expanded to include an array of goods made in Israel. Products from Israel meet the highest quality standards and often have unique features or designs. Many of these products easily can be included in regular shopping, while others are great for gifts or other occasional use.

The current violence has precipitated severe economic strain. The American Jewish community understands that Israel must be strong not only politically and militarily, but also economically. Collectively, we can increase the purchase of Israeli products and have a broad and significant impact on the Israeli economy and Israeli people.

Help make the Fine Foods from Israel campaign a great success! Please circulate this information widely.

Sincerely,

Mortimer B. Zuckerman, Chairman
Malcolm Hoenlein, Executive Vice Chairman
Carolyn Greene, Associate Executive Director

Conference of Presidents of Major American Jewish Organizations
Tel: 212-318-6111 --- Fax: 212-644-4135 --- E-mail: info@prescon.org